The writing masses in addition to professional media generate tons of articles each week. What’s the best way to keep up? My strategy is multi-pronged.TL;DR.
Every now and then, podcast listeners tell me that they’d gladly donate a few dollars each month, if only the sponsored content would go away. I get that. It’s a nice thought that listeners would support the content they find valuable and subscribe. It’s also a nice thought that the sum total of subscription revenue would pay the bills. Sadly, neither of those things are true.
You will find moments of joy and wonder as a podcaster. But, podcasts produced regularly and worth listening to are a lot of work — a job. If you don’t love it, you’ll find yourself easily distracted. You’ll skip a week. Then another. And the next thing you know, you haven’t put out a show for over a month, and you’re wondering why you should bother picking it back up.
In my role as co-founder of Packet Pushers, I do some amount of sales and marketing of the show to sponsors. Our philosophy of sponsorship is very simple. The audience knows when content is sponsored. Period. We don’t hide it. We don’t disguise sponsored content as non-sponsored content in the hope that the audience doesn’t notice. Why not? Because such tactics are evil.
Packet Pushers began as a grass roots podcast — a bunch of engineers having a good time talking about networking.