Get Out While You Still Can

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For years, this blog has mostly been about enterprise IT with a focus on networking. I’ll spare you the entire history because no one cares. But in short, if you dig through the archives, you’ll find content going all the way back to the beginning of 2007 when I was writing for my CCIE study blog.

Ten years, hundreds of articles, and millions of words later, I am a full-time writer and podcaster covering enterprise technology for engineers from behind a microphone and keyboard. But I don’t do that here anymore. I do that at PacketPushers.net.

Before Packet Pushers became the thing that put food in my mouth, I’d split my enterprise tech writing between this blog and that, but splitting the content just doesn’t make sense now. Thus, I’ve been putting all my enterprise tech writing under the Packet Pushers flag. Packet Pushers Interactive is my company that I co-founded, and I’m proud of it. There is no reason to straddle the fence.

So, what of this blog?

EthanCBanks.com will be where I write about…

  • General technology. For example, I’m into the Garmin & Apple ecosystems. I read a lot about alt-energy. I cover many other nerdy topics with my friend Eric Sutphen on the weekly Citizens of Tech podcast (not a Packet Pushers show, just a side project). I like cars, particularly Subarus. I’m into science. Body hacking through fitness and nutrition is interesting to me, too. Data, data, data. If there’s actual data behind it, I might write about it.
  • Fiction. I have a lot of nerd-oriented fiction ideas, and this blog is a good place to try them out. You know, fake stories. Like what you get on most cable news channels, only I won’t pretend the fictional stories are real.
  • The business of new media. I have opinions based on experience on how to make new media work. I believe I can address both content creators and marketers delivering messages to wise consumers who reject spammy content. (You won’t believe what happened next!)
  • Other stuff. I’m not limiting myself.

This blog change has been coming for a while. Depending on how you consume ethancbanks.com, you might have noticed a new theme a few months ago. I’ve stripped it right down to the bare essentials.

  • No ads.
  • No comments.
  • No multi-column format with circular Web 2.0 icons and waterfalls of articles & graphics that dim the power when the page finally loads.
  • No menu bars showing you a bunch of options you don’t care about.

Just the text, plus a single icon in the upper left containing the one menu on the whole site. If you want to search or navigate to older content, click the icon.

The whole idea of the new theme is to get in, load the article quickly, read, and get out. Or read the entire article via e-mail. Or RSS. Your choice. No more feeds with only excerpts to drive page view statistics or banner ad impressions.

Get out while you still can.

You’re on notice. Now is your chance to get out while you still can. You can unsubscribe from the e-mail delivery service. You can disconnect the RSS feed. It’s okay. I won’t be upset. We can still be friends. I’ll see you over at PacketPushers.net.

But if you choose to stay, I’ll do my best to keep it interesting.

By Ethan Banks

Ethan Banks is a podcaster and writer with a BSCS and 20+ years in enterprise IT. He's operated data centers with a special focus on infrastructure — especially networking. He's been a CNE, MCSE, CEH, CCNA, CCNP, CCSP, and CCIE R&S #20655. He's the co-founder of Packet Pushers Interactive, LLC where he creates content for humans in the hot aisle.

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